Social Media Content

Te Tumu Estate | Wedding Venue

Goal: Turn existing content into a consistent, engaging Instagram presence.

What I did:

Carousel design & content structuring

Caption writing (brand voice + storytelling)

Posting consistency & scheduling

Feed cohesion & audience engagement.

Using our three pillar strategy to see results.

Honey Prints | Product Based

Goal: Build an engaging visual identity for a photo magazine brand by transforming static product imagery into purposeful, story-driven social media content.

Result:

+608% increase in engagement within the first month

Improved reach and visibility across carousel content

Higher audience interaction through saves, shares, and consistent posting

What I did:

Developed the full brand identity (logo, visual direction, website)

Created and captured all product and lifestyle content

Designed Instagram carousel content using Canva

Turned static product images into structured, engaging storytelling posts

Built a cohesive visual system for social media presentation

Result:

A fully developed product-based brand built from the ground up, including visual identity, website, and content systems.

The content strategy transformed static product imagery into structured, story-driven social media posts that supported strong audience engagement and consistent demand for products.

Te Tumu Estate | Wedding Venue

Te Tumu Estate | Social Media Management

Goal:

Turn existing content into a consistent, engaging Instagram presence.

What I did:

Carousel design & content structuring

Caption writing (brand voice + storytelling)

Posting consistency & scheduling

Feed cohesion & audience engagement.

Using our three pillar strategy to see results.

Result:

+608% increase in engagement within the first month

Improved reach and visibility across carousel content

Higher audience interaction through saves, shares, and consistent posting

@tetumuestatepapamoa