Social Media Management

Stay visible, consistent, and growing. Without the daily effort

I take your content and turn it into polished, strategic posts that build your brand and keep your audience engaged.

Spy our clients grids…

The Menu

A done-for-you social media system that turns your existing content into a consistent, strategic brand presence.

the essence

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From $650NZD /month

For brands who want a polished, consistent presence.

Platform: Instagram (1 account)

Content: 2 carousels per week

Includes:

  • Curated selection from your existing content

  • On-brand carousel design (visual + light educational formats)

  • Caption writing in your brand voice

  • Hashtag strategy to support reach and discoverability

  • Scheduling and publishing

Community: Comment monitoring & thoughtful replies to maintain an active presence

Best for: Staying visible and consistent without managing it yourself

the story

02 /

most loved.

For brands ready to grow and build a stronger connection with their audience.

Platforms: Instagram + 1 additional platform

Content: 2 carousels + 1 reel per week

Includes:

  • Everything in The Essence

  • Short-form video editing (reels) using your content

  • Content structured for engagement (hooks, flow, saves & shares)

  • Cross-platform formatting and posting

Growth: Strategic engagement within your industry
(interacting with aligned accounts to increase visibility)

Insights: Monthly performance review and clear recommendations on what to create more (and less) of

Community: Active comment management and audience interaction

Best for: Growing your audience, increasing engagement, and building momentum

the legacy

03 /

For brands serious about scale, authority, and consistent demand.

Platforms: Up to 3 platforms (content adapted for each)

Content: 2 reels + 1 carousel per week

Includes:

  • Everything in The Story

  • Advanced content planning (what to create, how to film, what performs)

  • Multi-platform optimisation (tailored formatting for each platform)

  • High-converting captions, hooks, and content structuring

Content Creation

  • Monthly content shoot (on-site or product-based)

  • Creation of high-quality photo & video assets for ongoing use

Growth: Strategic visibility building within your industry and ongoing engagement to strengthen audience connection

Strategy: Monthly performance review with clear direction and quarterly deep-dive strategy and content optimisation

Community: Active comment management and audience interaction

Best for: Brands ready to scale, show up consistently, and hand off both content and execution

The Process

  • We start with a quick call to understand your brand, goals, and what you want from your social media presence.

    This ensures we choose the right package and approach from the start.

  • You’ll receive your onboarding pack, including:

    • Service agreement

    • Brand questionnaire

    • Secure account access setup

    This gives me everything I need to understand your voice, audience, and content.

  • I analyse your current content, competitors, and what’s performing in your space.

    From there, I:

    • Map out your content direction

    • Plan your upcoming posts

    • Provide guidance on what content to capture (if needed)

    Note: Content creation begins during this phase, so we’re not losing momentum.

  • I create a structured content calendar so you can clearly see what’s being posted and why.

    Inside your calendar, you’ll have:

    • Planned posts mapped out in advance

    • Captions written and ready to go

    • Content direction and positioning per post

    • Visual grid planning for a cohesive feed

    Everything is organised in a shared workspace (via Canva), giving you full visibility before anything goes live.

  • Your content goes live, and I handle everything from there:

    • Posting and scheduling

    • Engagement and community management

    • Performance tracking and optimisation

    Each month, we refine based on what’s working to keep improving your results.

The Strategic Framework

I categorise your content into three strategic pillars to ensure your brand stays cohesive, educational, and high-converting.

the product

01 /

  • If they can't see it, they can't book it. We showcase the "why" behind your craft, product, or venue.

    1. Intentional Showcase: Highlighting the versatility of your work to show how you adapt your expertise to every unique client vision.

    2. Detail-Oriented Curation: Spotlighting the nuances of your craft so the buyer understands the level of investment they are making.

    3. The Final Result: Positioning your product / service as the essential ingredient to a perfect wedding day.

02 /

the people

  • We move beyond the "service" to speak to the experience. By focusing on the atmosphere and the details that matter, we help your audience visualize themselves in the story you're telling.

    1. Relatable Sophistication: Creating content that resonates with the modern couple’s lifestyle and aesthetic values.

    2. The Experience: Showcasing the "feeling" of your brand, moving from a transaction to a trusted creative partnership.

    3. Visual Storytelling: Using intentional imagery to ensure your audience doesn't just see your work—they connect with it.

03 /

the authority

  • A beautiful feed gets followers; a valuable feed retains them. We position you as a leader in the wider industry through intentional education.

    1. Strategic Retainment: Providing expert guidance and "hot tips" that make your brand a helpful, go-to resource for anyone planning a wedding.

    2. Industry Influence: Sharing your expertise to build trust with both couples and fellow vendor partners.

    3. Market Leadership: Ensuring you aren't just another name on a list, but a sought-after authority in the wedding space.